The decline of cookie-based data and its impact on advertising
Cookies have long been the source of truth for data-driven advertising. They help make addressable digital media a reality. But with continued cookie deprecation, entire population segments become invisible to publishers and advertisers alike. Flashtalking’s 2023 study revealed a 90% rejection rate for cookies, highlighting the enormity of this blind spot.
Download guide
In this playbook, we'll examine:
- The rise of cookie deprecation and privacy constraints over the past decade
- How to quantify the impact of cookie loss on measurement, reach, media costs, and messaging
- Cookieless solutions that advertisers and publishers should adopt
- Flashtalking's approach to supporting personalization and measurement
- Client success stories
By submitting this form, I consent to Mediaocean using the information I have provided to send me marketing-related emails from Mediaocean and its family of brands. You may withdraw your consent and unsubscribe from these at any time. For more information about how Mediaocean handles your data, please read our Privacy Policy.
Thank you for your interest. Your download will begin shortly.
