Grant Parker, President of Flashtalking, emphasizes that the strategies developed for a cookie-less future remain crucial for omnichannel advertising.
Grant Parker, President of Flashtalking, weighs in on how Flashtalking's work towards a cookieless future will still be relevant in omnichannel advertising, even as cookie policies change.
Grant Parker, President of Flashtalking, comments on how Flashtalking's work towards a cookieless future will still be relevant in omnichannel advertising, even with Google's change in cookie regulation.
Read Simone Thorne's take on how the Digital Markets Act creates a need for marketers to find innovative solutions and independent tools like Flashtalking to manage future-forward campaigns.
President of Flashtalking, Grant Parker, highlights a pivotal shift in GenAI from initial hype to substantial impact.
The Digital Markets Act represents the EU’s response to the dominance of big tech companies.
Parker steps into the Flashtalking President position following four years as Chief Revenue Officer for Mediaocean and Flashtalking.
