Flashtalking today announced that the Media Rating Council (MRC) has granted the company accreditation for its video rendered ad impressions measurement capabilities. The "Video Ads Requested and Impressions rendered within Desktop, Mobile Web and Mobile In-App” accreditation granted to Flashtalking further underscores its widening command of media quality measurement and optimization for all advertisers, particularly those implementing multi-channel marketing.
Flashtalking Acquires Protected Media, Takes Position As Only Independent Ad Server With MRC Accredited Solution For Fraud Detection In The OTT Segment
Flashtalking, the leading global independent platform for ad management, data-driven creative, and unified insights, has acquired anti-fraud innovator Protected Media, as the company becomes the only independent ad server with an MRC accredited solution for Sophisticated Invalid Traffic Detection and Filtration in OTT. The acquisition and resulting fortification in OTT/CTV capabilities further reinforce Flashtalking’s commitment to these channels and the brands placing their trusted advertising dollars there.
Flashtalking today announced transformational enhancements to video workflows that dramatically reduce trafficking time and streamline the creative build process. The enhancements come as Flashtalking continues to expand our partnership program into the video ecosystem and deepen our overall commitment to the channel.
Flashtalking today announced it is a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2020. Flashtalking achieved the highest possible marks in ten specific criteria across three high-level categories—strategy, current offering and market presence.
Die Vertiefung der globalen Zusammenarbeit resultiert aus der erfolgreichen Expansions- und Produktstrategie des Technologieanbieters
Procter & Gamble has expanded its relationship with independent ad server Flashtalking, a move that effectively makes it the CPG giant’s ad serving platform of record outside of the U.S. market.
Flashtalking expands its relationship with Procter & Gamble into worldwide markets. This is one of the strongest endorsements to date of Flashtalking's expansion strategy, which has steadily broadened its geographical footprint in order to support the needs of sophisticated global advertisers.
Flashtalking Expands API Partnership Program Into Video And OTT Ecosystem, Taps Industry Pioneer To Lead Effort Worldwide
Flashtalking today announced that as the company expands its API partnership program into the Video and OTT/CTV ecosystem. New hire Brian Pozesky, Vice President, Video Partnerships and Strategy, will lead the effort from within the Flashtalking Strategy division.
Launching first with The Trade Desk, Flashtalking’s latest API integration removes historic barriers within the ad trafficking workflow, as new and enhanced integrations open door to greater efficiency and scale.
