Flashtalking is committed to consumer privacy and data protection.

As the industry’s leading independent provider of creative delivery, media measurement and advertising effectiveness, we do not collect or process directly-identifiable information, such as a person’s name and email address, or hold sensitive data of any sort. Nor do we buy or sell media, or broker consumer profiles or audiences.

Our products and policies limit our collection and use of personal data to online identifiers such as IP addresses, cookie IDs and device IDs, which we use for fraud detection, engagement analysis, and advertising delivery and evaluation activities that are at the core of our business. Flashtalking may also use a cookie-less approach called fTrack to identify devices. While this technology looks at a number of signals, it does not collect any private or sensitive data from a user’s device and fully respects users’ opt-out and privacy instructions – even if a user deletes their cookies. Learn more about Flashtalking’s use of data in our Privacy Policy.

Flashtalking supports consumer choice and transparency.

Users can easily opt-out of tailored advertising and all tracking (cookie-based and cookie-less) through our website, or industry opt-out sites in the US and Europe. Furthermore, Flashtalking is audited annually and monitored continually by the NAI for compliance with their industry-leading privacy guidelines.

Flashtalking focuses on regulatory compliance.

To meet the enhanced standards for transparency and accountability for personal data uses under the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), we have implemented a comprehensive cross-functional effort towards compliance. Our program ensures that our administrative, technical and operational controls comply with regulatory requirements. This includes safeguarding the data under our care using secure encryption technologies, and independently testing our information security against international standards using third-party auditors.

We have appointed a Data Privacy Officer to oversee our privacy and security compliance programs (contact information below) and we participate in the US-EU Privacy Shield data-transfer protection framework. Flashtalking is also among the first sponsors of the IAB Europe’s Transparency and Consent Framework for programmatic advertising and digital media services and is a registered vendor.

Additional actions we are taking include:

  • Implementing new internal controls to ensure Privacy by Design in our products on an ongoing basis

  • Enabling processes to ensure data subjects have access to their itemized rights

  • Enhancing our contracts with clients and partners to ensure all parties are able to meet their respective compliance obligations

Flashtalking’s Data Privacy Officer (DPO) is Colin O’Malley (privacy@flashtalking.com)