Digital advertising has become increasingly complex for marketers. With so many platforms, process steps, and manual workarounds, it's a miracle that we can get any campaigns out the door. The miracle workers belong to the Ad Ops team: they are the ones who traverse the platforms, traffic the campaigns, track down missing tags, and troubleshoot errors to–somehow!–launch the campaigns on time.
Here at Flashtalking we do believe it should–and CAN–be made easier. This is the exact problem that we’ve set out to solve!
In our recent webinar, “Flashtalking Makes It Easy", Flashtalking CEO John Nardone presented our Innovation Agenda, including the critical platform enhancements and ecosystem integrations to make ad tech easier for advertisers and their agency partners.
Julie Glasser, SVP of Operations, then challenged the conventional wisdom that the quickest and easiest way to execute your digital campaigns is by building around a Google core. As you attempt to fix shortcomings of the Google tech stack by introducing outside best-of-breed solutions, you end up with something that you initially set out to avoid: a Frankenstack, which, ironically, ends up requiring more Ad Ops resources than for an independently built tech stack.
John Mruz, SVP Strategy, talked about how Flashtalking addresses the problem, by focusing our innovation agenda around the primary goal of accelerating speed to market for digital marketers. We start by taking an end-to-end view of the campaign across the creative, media, and analytics functions. API-enabled workflow automation with best in breed partners and a more intuitive UI drive operational efficiencies, while our data integration functionality generates a unified dataset.
Finally, our team presented in-depth demos and cases studies showing how Flashtalking has indeed made it easier for leading global advertisers across five categories:
Media Trafficking:
Reducing trafficking time through automation with DSPs and verification providers.
Building Great Creative:
Empowering creative teams to use preferred tools and methodologies for building digital assets and personalizing creative at scale.
Omnichannel Execution:
Using the same platform and tools to execute campaigns across online video, OTT/CTV, Facebook and YouTube
Data & Measurement:
Providing advertisers with high-fidelity, unified datasets (with cookieless identifiers!) to perform MTA-based customer journey analytics.
Switching:
Making it easy for advertisers and agencies to migrate to the Flashtalking platform by managing the burden of technology change.
Watch the full video below to learn just how easy Flashtalking is making ad tech.
