Skip to main content Skip to main content

Welcome to a new era of ad tech

Flashtalking + Innovid =

Innovid Logo
Learn more
X
Flashtalking Logo
Search
Solutions
Solutions
AI
Creative Personalization
Social
Ad Serving
Audience & Identity
Creative Intelligence
Verification
Partners
Platform
Platform
Create: Design & Build
Automate: Version & Feeds
Activate: Distribute & Traffic
Iterate: Learn & Optimize
Industries
Industries
Automotive
CPG
Financial Services
Retail
Sports Betting
Travel
Video Gaming
Resources
Resources
Creative Showcase
Reports
Events
Blog
Press Releases
Press Coverage
About
About
Diversity, equity, and inclusion
Careers
Contact Us
Newsletter
Support
Support
Help Center
Ad Server Migration
Flashtalking Training
Creative Production Services
Strategic Planning Workshops
Contact Us
Log in to Innovid
Home
Solutions
Solutions
Innovid unleashes the power of creative in advertising with AI.
AI
Better business outcomes powered by AI
Creative Personalization
Real-time relevancy at scale across social, open web, and CTV
Social
Advanced automation in a unified platform
Ad Serving
Independent, unbiased delivery across open web and CTV
Audience & Identity
Cookieless measurement and personalization
Creative Intelligence
Insights connecting content and performance
Verification
Holistic brand protection
Partners
Integrations across the ecosystem
Platform
Platform
Innovid connects the silos across teams, processes, and technology.
Create: Design & Build
Make it beautiful. Creative Tools
Automate: Version & Feeds
Make it scale. Creative Versioning Creative Labels
Activate: Distribute & Traffic
Make it connect. SocialOpen Web & CTV
Iterate: Learn & Optimize
Make it better.Operational Dashboards & Reporting
Industries
Industries
We build trusted partnerships with global advertisers through our deep industry expertise.
Automotive
CPG
Financial Services
Retail
Sports Betting
Travel
Video Gaming
Resources
Resources
Catch up on the latest events, announcements, and thought leadership from the Innovid team.
Creative Showcase
Best-in-class omnichannel executions and client success stories
Reports
Industry trends and best practices
Events
Upcoming engagements and featured recordings
Blog
Insights and thought leadership from our team
Press Releases
Official company announcements
Press Coverage
Industry publications featuring Innovid
About
About
Innovid is part of Mediaocean, the foundational partner for omnichannel advertising.
Diversity, equity, and inclusion
Diversity of thought and experience makes us stronger.
Careers
Explore open roles and discover how we bring our passion to work every day.
Newsletter
Keep up-to-date with news, industry trends, events, and more.
Contact Us
We want to hear from you!
Support
Support
As your trusted partner, count on us for strategic and creative services, platform certification, and more.
Help Center
Task-level eLearning, articles, on-demand webinars, and technical content
Ad Server Migration
Seamless migration process back by our experienced client solutions teams
Innovid Training
Self-paced credential programs and instructor-led training
Creative Production Services
Creative expertise from our team of designers and producers
Strategic Planning Workshops
Collaborative sessions to strategize across brand, creative, and media teams
Contact us
  • Mediaocean’s Flashtalking Launches Video+ Converged Ad Server

    Nexttv
    22 Sep 2021
    Nexttv
    22 Sep 2021
    Flashtalking’s Michael Tuminello, VP Strategy, joins Nexttv to discuss Flashtalking Video+, which helps advertisers manage creative, reach, social, identity, verification and measurement across linear TV, digital video and CTV.

Flashtalking, recently acquired by Mediaocean, launched its Video+ ad server, which helps advertisers manage creative, reach, social, identity, verification and measurement across linear TV, digital video and CTV.

“For those of us who have been in the advertising space for a long time, the idea of traditional TV merging with digital has seemingly always been five or ten years away,” said Michael Tuminello, VP, TV+Video strategy at Flashtalking, now being branded as Flashtalking by Mediaocean.

“It is very exciting to see that this sea of change is no longer a future occurrence, but a current reality. Advertisers and publishers now have evolving solutions to navigate this new landscape,” Tuminello said. "With Video+, we address the full range of advertiser needs for TV+Video, and we also look forward to the imminent addition of converged media planning, buying, and activation solutions as we incorporate Mediaocean products.”

Video+ integrates Flashtalking’s display offering with TV and video solutions, enabling marketers to orchestrate, measure and personalize omnichannel campaigns.

"You can look at the components of the solution, like verification, like attribution, like video ad serving, like running your video in social. All of these things could potentially be cherry-picked from different solutions, but trying to stitch these things across multiple vendors has a huge loss of efficiency and a huge gain in the number of zoom calls you have to do,” Tuminello said.

Video+ brings the kind of efficiency the industry is looking for, he said.

Some of that efficiency is the result of consolidation.

While CTV is important and growing, Mediaocean also brought capabilities in traditional TV and is set up to deliver at scale in the closed social video ecosystems of Facebook and TikTok to Video+.

“This linear TV ecosystem globally presents us with a great opportunity to build something unified,” Tuminello said. "You pair that with this very unique social offering and you’re talking about something that is comprehensive of what it can address.”

Video+ is also helpful to media companies. “They don’t want to go down the same path as programmatic, giving up their audience data and seeing a race to the bottom,” Tuminello said.

“We’re in a unique position to help publishers leverage their first-party audience data and connect that to the kind of consumer profiles that big brands are seeking,” he said. "At a certain point you’re not going to be able to build really good solutions for the industry if they don’t work for both sides.”

As it releases Video+, Flashtalking is also publishing a whitepaper entitled The Big Picture: The Converged Future of TV+Video. The whitepaper outlines changes in the ecosystem and the scope of solutions required to address them. The paper will be followed by “Seven Signs of the Convergence,” an overview of key transitions that have occurred in the market recently.

 

By Jon Lafayette

Originally published by Nexttv

Schedule a demo with Innovid

CONTACT US
logo
Solutions
AI
Creative Personalization
Social
Ad Serving
Audience & Identity
Creative Intelligence
Verification
Partners
Platform
Create
Automate
Activate
Iterate
Industries
Automotive
CPG
Financial Services
Retail
Sports Betting
Travel
Video Gaming
Resources
Creative Showcase
Reports
Events
Blog
Press Releases
Press Coverage
About
DE&I
Careers
Newsletter
Contact us
Support
Help Center
Ad Server Migration
Training
Creative Production
Workshops
Solutions   
Solutions
AI
Creative Personalization
Social
Ad Serving
Audience & Identity
Creative Intelligence
Verification
Partners
Platform   
Platform
Create
Automate
Activate
Iterate
Industries   
Industries
Automotive
CPG
Financial Services
Retail
Sports Betting
Travel
Video Gaming
Resources   
Resources
Creative Showcase
Reports
Events
Blog
Press Releases
Press Coverage
About   
About
DE&I
Careers
Newsletter
Contact us
Support   
Support
Help Center
Ad Server Migration
Training
Creative Production
Workshops
Youtube Icon
Privacy Policy
Your Privacy Choices
Modern Slavery Policy
Opt-Out
Publisher Certification
Submit Vulnerability Report or Bug
Terms and Conditions
©2025   Mediaocean