Creative Development Credential

Solutions

Flashtalking unleashes the power of creative to make media work better.

Creative Personalization

Real-time relevancy at scale across social, open web, and CTV

Social

Advanced automation in a unified platform

Ad Serving

Independent, unbiased delivery across open web and CTV

Audience & Identity

Cookieless measurement and personalization

Creative Intelligence

Insights connecting content and performance

Verification

Holistic brand protection

Partners

Integrations across the ecosystem

Platform

Flashtalking connects the silos across teams, processes, and technology.

Create: Design & Build

Make it beautiful. Creative Tools

Automate: Version & Feeds

Make it scale. Creative Versioning Creative Labels

Activate: Distribute & Traffic

Make it connect. Social Open Web & CTV

Iterate: Learn & Optimize

Make it better.Operational Dashboards & Reporting

Industries

We build trusted partnerships with global advertisers through our deep industry expertise.

Catch up on the latest events, announcements, and thought leadership from the Flashtalking team.

Creative Showcase

Best-in-class omnichannel executions and client success stories

Reports

Industry trends and best practices

Events

Upcoming engagements and featured recordings

Blog

Insights and thought leadership from our team

Press Releases

Official company announcements

Press Coverage

Industry publications featuring Flashtalking

About

Flashtalking is part of Mediaocean, the mission-critical platform for omnichannel advertising.

Diversity, equity, and inclusion

Diversity of thought and experience makes us stronger.

Careers

Explore open roles and discover how we bring our passion to work every day.

Newsletter

Keep up-to-date with news, industry trends, events, and more.

We want to hear from you!

Support

As your trusted partner, count on us for strategic and creative services, platform certification, and more.

Help Center

Task-level eLearning, articles, on-demand webinars, and technical content

Ad Server Migration

Seamless migration process back by our experienced client solutions teams

Flashtalking Training

Self-paced credential programs and instructor-led training

Strategic Planning Workshops

Collaborative sessions to strategize across brand, creative, and media teams

Curriculum

Working with Flashtalking Creative Manager

This course lays the foundation for creative developers. Participants will learn how to navigate the Creative Manager interface and how their workflow is supported by this tool. Various methods for building HTML5 ads will also be discussed.

Creative Manager library navigation
Methods for HTML5 creation

Building Creative with Ad Studio

While the Flashtalking HTML5 API provides developers with nearly limitless creative possibilities, Ad Studio can be used to build certain types of ads quickly. This course will provide an overview of Ad Studio, including common use cases and workflow.

Ad Studio overview
Building with Ad Studio

Working with HTML5 API

This course will introduce participants to the HTML5 API. Beyond learning the basics, including setup requirements, developers will also be introduced to helpful resources like demo files, templates, how-to guides, and more.

Developer resources
HTML5 requirements
Building ads
Onpage Dynamic

Ad Management & QA

This course will discuss all aspects of ad management, including how to manage assets and creative versions. Participants will also get a more in-depth look at the Flashtalking QA process.

Managing creative
Asset Manager
Previewing ads
Uploading and submitting to QA

Rich Formats with the HTML5 API

This course will take a deeper dive into building creative. Participants will learn the ins and outs of building richload creative formats and setting up custom tracking.

Richloads
ClickTags and custom tracking

Flashtalking Power Feeds and Dynamic Creative

This course will detail how to incorporate feeds into your ads. Participants will understand the different options and setup steps for product retargeting, trending products, and store locator feeds.

Feed-driven ads
Types of feed ads

Targeting Dynamic Creative

This course will detail the many targeting methods available to Flashtalking users, including decision trees, retargeting, and DMP integrations. Participants will also get a refresher on versioning, including best practices to save time and avoid errors.

Dynamic versioning
Targeting methods