Curriculum
Working with Flashtalking Creative Manager
This course lays the foundation for creative developers. Participants will learn how to navigate the Creative Manager interface and how their workflow is supported by this tool. Various methods for building HTML5 ads will also be discussed.
- Creative Manager library navigation
- Methods for HTML5 creation
Building Creative with Ad Studio
While the Flashtalking HTML5 API provides developers with nearly limitless creative possibilities, Ad Studio can be used to build certain types of ads quickly. This course will provide an overview of Ad Studio, including common use cases and workflow.
- Ad Studio overview
- Building with Ad Studio
Working with HTML5 API
This course will introduce participants to the HTML5 API. Beyond learning the basics, including setup requirements, developers will also be introduced to helpful resources like demo files, templates, how-to guides, and more.
- Developer resources
- HTML5 requirements
- Building ads
- Onpage Dynamic
Ad Management & QA
This course will discuss all aspects of ad management, including how to manage assets and creative versions. Participants will also get a more in-depth look at the Flashtalking QA process.
- Managing creative
- Asset Manager
- Previewing ads
- Uploading and submitting to QA
Rich Formats with the HTML5 API
This course will take a deeper dive into building creative. Participants will learn the ins and outs of building richload creative formats and setting up custom tracking.
- Richloads
- ClickTags and custom tracking
Flashtalking Power Feeds and Dynamic Creative
This course will detail how to incorporate feeds into your ads. Participants will understand the different options and setup steps for product retargeting, trending products, and store locator feeds.
- Feed-driven ads
- Types of feed ads
Targeting Dynamic Creative
This course will detail the many targeting methods available to Flashtalking users, including decision trees, retargeting, and DMP integrations. Participants will also get a refresher on versioning, including best practices to save time and avoid errors.
- Dynamic versioning
- Targeting methods