Skip to main content Skip to main content

Welcome to a new era of ad tech

Flashtalking + Innovid =

Innovid Logo
Learn more
X
Flashtalking Logo
Search
Solutions
Solutions
AI
Creative Personalization
Social
Ad Serving
Audience & Identity
Creative Intelligence
Verification
Partners
Platform
Platform
Create: Design & Build
Automate: Version & Feeds
Activate: Distribute & Traffic
Iterate: Learn & Optimize
Industries
Industries
Automotive
CPG
Financial Services
Retail
Sports Betting
Travel
Video Gaming
Resources
Resources
Creative Showcase
Reports
Events
Blog
Press Releases
Press Coverage
About
About
Diversity, equity, and inclusion
Careers
Contact Us
Newsletter
Support
Support
Help Center
Ad Server Migration
Flashtalking Training
Creative Production Services
Strategic Planning Workshops
Contact Us
Log in to Innovid
Home
Solutions
Solutions
Innovid unleashes the power of creative in advertising with AI.
AI
Better business outcomes powered by AI
Creative Personalization
Real-time relevancy at scale across social, open web, and CTV
Social
Advanced automation in a unified platform
Ad Serving
Independent, unbiased delivery across open web and CTV
Audience & Identity
Cookieless measurement and personalization
Creative Intelligence
Insights connecting content and performance
Verification
Holistic brand protection
Partners
Integrations across the ecosystem
Platform
Platform
Innovid connects the silos across teams, processes, and technology.
Create: Design & Build
Make it beautiful. Creative Tools
Automate: Version & Feeds
Make it scale. Creative Versioning Creative Labels
Activate: Distribute & Traffic
Make it connect. SocialOpen Web & CTV
Iterate: Learn & Optimize
Make it better.Operational Dashboards & Reporting
Industries
Industries
We build trusted partnerships with global advertisers through our deep industry expertise.
Automotive
CPG
Financial Services
Retail
Sports Betting
Travel
Video Gaming
Resources
Resources
Catch up on the latest events, announcements, and thought leadership from the Innovid team.
Creative Showcase
Best-in-class omnichannel executions and client success stories
Reports
Industry trends and best practices
Events
Upcoming engagements and featured recordings
Blog
Insights and thought leadership from our team
Press Releases
Official company announcements
Press Coverage
Industry publications featuring Innovid
About
About
Innovid is part of Mediaocean, the foundational partner for omnichannel advertising.
Diversity, equity, and inclusion
Diversity of thought and experience makes us stronger.
Careers
Explore open roles and discover how we bring our passion to work every day.
Newsletter
Keep up-to-date with news, industry trends, events, and more.
Contact Us
We want to hear from you!
Support
Support
As your trusted partner, count on us for strategic and creative services, platform certification, and more.
Help Center
Task-level eLearning, articles, on-demand webinars, and technical content
Ad Server Migration
Seamless migration process back by our experienced client solutions teams
Innovid Training
Self-paced credential programs and instructor-led training
Creative Production Services
Creative expertise from our team of designers and producers
Strategic Planning Workshops
Collaborative sessions to strategize across brand, creative, and media teams
Contact us
  • Calculating your social ROI

    John Mruz
    02 Nov 2023
    John Mruz
    02 Nov 2023
    Learn how to use the Flashtalking Social ROI Calculator and quantify the benefits across four key value drivers.

When evaluating ad tech, the question on every marketer’s mind is, “What’s my ROI?” In other words: “If I invest X number of dollars on a platform, what is my expected return?”

To help you answer this question, Flashtalking has developed a Social ROI calculator. This tool allows you to quantify the benefits across four key value drivers:

  • Workflow efficiencies: Replacing manual workflow with automation.
  • Waste reduction: Decreasing or eliminating campaign budget overruns.
  • Revenue enhancement: Generating incremental revenue by boosting Return on Advertising Spend (ROAS) on performance/conversion campaigns.
  • Media cost savings: Generating media cost savings through more efficient media buying at lower eCPMs.

From there, our calculator presents the ROI as a ratio of total benefits to the Ad Tech fees associated with the Flashtalking Social platform. 

ROI for Social - Image 1

 

 

Workflow efficiencies 

Flashtalking Social streamlines workflows across five key activities: Creative Production, Campaign Builds, Trafficking, Reporting, and Optimizing. By consolidating workflows across social platforms, Flashtalking helps you do more with less.

In the example below, your team of four full-time equivalents (FTEs) manages a $25 million social budget. Our Social ROI calculator factors employee compensation and applies an efficiency improvement percentage from a range established by client case studies. In this example, we estimate a 25% combined efficiency improvement, resulting in $104,000 in operational savings, or approximately 1 FTE.
 

ROI for Social - Image 2

 

 

Waste reduction

Waste reduction is a simple business case. Flashtalking Social allows you to implement spending controls to avoid expensive “overruns” and “make goods.” In this scenario, assume overruns of $500,000, which is 1% of the total spend. By utilizing controls in the Flashtalking Social platform, these overruns can be reduced by 90-100%, resulting in savings of $450,000-$500,000.

 

ROI for Social - Image 3

 

 

Performance (ROAS) and awareness/reach (eCPM) campaigns

Before evaluating revenue enhancement and media cost savings, you need to allocate budgets across two main categories of paid social campaigns:

  1. Performance/conversion ROAS campaigns
  2. Awareness/reach eCPM campaigns

In the example below, we have allocated the spend equally across the campaigns for the “before” and “after” cases—with and without Flashtalking, respectively.

 

ROI for Social - Image 4

 

 

Revenue enhancement

Revenue enhancement aims to improve campaign performance and generate more revenue, measured by increased ROAS. In Flashtalking Social, there are three impactful tools to boost performance: Creative Personalization, Automated Optimization, and Integrated Measurement.

To calculate the revenue enhancement, compare the respective media costs for the before and after cases.

  • Before: A $12.5 million budget with a 300% ROAS generates revenue of $37.5 million.  
  • After: By increasing ROAS by 18%, revenues increase to $42.4 million even when factoring in $500,000 of Flashtalking Ad Tech fees.

The result is a net increase of $4.98 million between the “before” and “after” cases.

 

ROI for Social - Image 5

 

 

Media cost savings

The Flashtalking Social ROI Calculator outlines four efficiency levers to help achieve media cost savings: Reach/Frequency Optimizer, Audience Distribution, Affinities and Target Sets, and Creative Personalization. By making conservative assumptions, a cumulative 12% decrease in eCPM can be achieved from $5.00 to $4.40.

To calculate media cost savings, compare the respective media costs for the before and after cases.

  • Before: A $12.5 million budget with a $5.00 CPM buys 2.5 billion impressions.
  • After: At an eCPM of $4.40, those same 2.5 billion impressions will cost only $11 million.

After reducing the resulting $1.5 million cost savings by $500,000 to account for the Flashtalking Ad Tech fees, the net cost savings equate to $1 million. These dollars can be used to buy new impressions or reinvest in other parts of the business.

 

ROI for Social - Image 6

 

 

Going deeper: scenario planning

Our Social ROI calculator also includes a scenario planning tool that allows you to adjust your assumptions, all from a single screen. Our goal is to be wholly comprehensive and fully transparent throughout the process so that you can feel confident in the outputs.

 

Learn more

If you are interested in learning more about Flashtalking Social or any of our omnichannel creative solutions, please reach out to us. 
 

Schedule a demo with Innovid

CONTACT US
logo
Solutions
AI
Creative Personalization
Social
Ad Serving
Audience & Identity
Creative Intelligence
Verification
Partners
Platform
Create
Automate
Activate
Iterate
Industries
Automotive
CPG
Financial Services
Retail
Sports Betting
Travel
Video Gaming
Resources
Creative Showcase
Reports
Events
Blog
Press Releases
Press Coverage
About
DE&I
Careers
Newsletter
Contact us
Support
Help Center
Ad Server Migration
Training
Creative Production
Workshops
Solutions   
Solutions
AI
Creative Personalization
Social
Ad Serving
Audience & Identity
Creative Intelligence
Verification
Partners
Platform   
Platform
Create
Automate
Activate
Iterate
Industries   
Industries
Automotive
CPG
Financial Services
Retail
Sports Betting
Travel
Video Gaming
Resources   
Resources
Creative Showcase
Reports
Events
Blog
Press Releases
Press Coverage
About   
About
DE&I
Careers
Newsletter
Contact us
Support   
Support
Help Center
Ad Server Migration
Training
Creative Production
Workshops
Youtube Icon
Privacy Policy
Your Privacy Choices
Modern Slavery Policy
Opt-Out
Publisher Certification
Terms and Conditions
©2025   Mediaocean