Here’s what you need to know about Chrome’s latest announcement, its impact on the ad tech industry and Flashtalking’s response.
Yesterday, Google announced plans to restrict the use of third-party cookies in its Chrome internet browser. When you enlist in the Ad Tech industry, you learn to anticipate—and roll with—such changes, especially those originating from Google. Here’s what you need to know.
La ricerca di trasparenza nel digital advertising, la guerra dello streaming, contenuti che siano sempre più esperienze, lo sviluppo dell’addressable tv e l’evoluzione delle metriche continueranno a tenere banco anche nel 2020.
