Flashtalking, the leading global independent platform for ad management, data-driven creative, and unified insights, today announced that Protected by Flashtalking and Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company are collaborating to support clients worldwide, providing industry-leading protections against current and developing CTV ad fraud threats. Following its acquisition of Protected Media, Flashtalking offers the industry an MRC accredited solution for Sophisticated Invalid Traffic Detection and Filtration in OTT.
Flashtalking And BrightLine Partner To Unlock Interactive Personalized Advertising Across Premium CTV Properties
Flashtalking has formed an exclusive partnership with enhanced CTV ad leader, BrightLine, to extend personalized interactive advertising and advanced ad format capabilities to CTV/OTT environments.
Flashtalking, the leading global independent platform for omnichannel ad management, data-driven creative, and unified insights, today announced the introduction of a new identity framework to provide advertisers the industry’s only complete end-to-end solution for cookieless personalization and measurement with privacy controls. The comprehensive framework is built on a suite of products including Privacy Icon, IDConnect and FTrack, previously the industry’s first cookieless single-device identity solution.
Bei Flashtalking glauben wir an ein freies und offenes Internet, in dem:
Publisher und Werbetreibende ihre First-Party-Daten, die sie durch Interaktionen mit dem zustimmenden Konsumenten erhalten, für die zielgruppenspezifische Ausspielung von Werbemitteln sowie die Messung ihrer Kampagnenerfolge nutzen dürfen.
Publisher und Werbetreibende Dienste Dritter hinzuziehen dürfen, um diese Daten für ihre Zwecke zu verarbeiten, solange sie sicherstellen, dass die Daten niemals über die vereinbarten Zwecke hinaus verwendet werden.
Werbetreibende in der Lage sein müssen, ihre Werbeausgaben sinnvoll einzusetzen und das Recht haben, ihre Kampagnenresultate genau nachzuvollziehen. Anonymisierte Daten sind für die Werbemittel- und Kampagnenanalyse essenziell.
Publisher und Werbetreibende ihre First-Party-Daten, die sie durch Interaktionen mit dem zustimmenden Konsumenten erhalten, für die zielgruppenspezifische Ausspielung von Werbemitteln sowie die Messung ihrer Kampagnenerfolge nutzen dürfen.
Publisher und Werbetreibende Dienste Dritter hinzuziehen dürfen, um diese Daten für ihre Zwecke zu verarbeiten, solange sie sicherstellen, dass die Daten niemals über die vereinbarten Zwecke hinaus verwendet werden.
Werbetreibende in der Lage sein müssen, ihre Werbeausgaben sinnvoll einzusetzen und das Recht haben, ihre Kampagnenresultate genau nachzuvollziehen. Anonymisierte Daten sind für die Werbemittel- und Kampagnenanalyse essenziell.
Mediaocean Recibe De La Consultora Gartner El Reconocimiento De Empresa Tecnológica Líder De Publicidad Digital En Su Último Informe
La consultora tecnológica norteamericana Gartner acaba de otorgar a Mediaocean, de entre catorce compañías, el galardón de líder del sector de la publicidad digital en su último informe, conocido como Ad Tech Magic Quadrant. Se trata de la segunda vez que Mediaocean ha sido nombrada en el informe Ad Tech de Gartner. Ya que con anterioridad, en 2020, fue reconocida como compañía ‘Visionaria’. Además, este último reconocimiento se ha producido antes de la adquisición por parte de Mediaocean de Flashtalking, por lo que no se han tenido en cuenta las capacidades adicionales con las que cuenta ahora la plataforma.
Flashtalking, the leading global independent ad management platform for sophisticated advertisers, today announced the launch of its Agency Partnership Services program. The program is designed and led by agency veteran Walt Cheruk, who recently joined as Vice President of Strategy to provide optimal support to Flashtalking’s agency partners worldwide.
Flashtalking Appoints Michael Tuminello To Advance Company’s Verification And Video Offerings Worldwide
Flashtalking, the leading global independent ad management platform for sophisticated advertisers, today announced the hiring of Michael Tuminello to advance its strategic expansion into verification and to refine its video offerings, as Vice President of Strategy for the company.
Flashtalking And Comcast Technology Solutions Deliver Industry’s First Unified Linear To Digital Infrastructure
Flashtalking, the leading global independent ad management platform for sophisticated advertisers, today announced the establishment of breakthrough ecosystem for linear to digital distribution, as part of its new integration with Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers. The integration with the CTS Ad Management Platform establishes the industry’s first distribution vehicle for taking linear to digital – as well as centralizing linear and online video creative management in the process.
Comcast Technology Solutions Gives Advertisers Greater Campaign Visibility And Control Across Complete Video Landscape With New Video Ad Serving Integration
Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, today announced a new technology integration with Flashtalking, the leading global independent primary ad server specializing in creative personalization. The integration with the CTS Ad Management Platform centralizes linear and online video creative management – streamlining workflows through automation. The joint solution unifies video activation to drive greater visibility and optimization across any screen and destination.
