In an interview with Beet.TV, Aaron Goldman discusses Flashtalking's new branding and how we're unleashing the power of creative in advertising.
Although every organization is unique, there are some consistent best practices that are enabled by our tech stack.
Whether you want to generate new versions one at a time or a thousand at a time, you can do it with just a few clicks.
No matter what tool you use to design your creative, building your concept with dynamic functionality is key to achieving creative at scale.
The technology fault line at the center of the creative-media gap—explained in detail.
Take a moment to consider what exactly is meant by great creative, and the role that ad tech—specifically, creative ad tech—plays in enabling it.
In a world where creative drives over 50% of campaign performance, over-indexing on media at the expense of creative causes a serious imbalance.
