For the first 15 years of the programmatic industry, the Identityscape consisted of two IDs: the cookie and the mobile address identifier (MAID). Life was relatively easy in that one could buy, sell, measure and optimize based on these two IDs.
Flashtalking has made it our mission to make it easy to execute end-to-end omnichannel campaigns, accelerating the speed to market and streamlining the process so resources can be optimized.
On June 8th, Apple released its latest announcement on upcoming changes in intended to enhance iOS consumer privacy. These changes, which are expected to be implemented later this year, mark a continuation of a trend that has been occurring over many years. Learn more about these updates and how they affect personalization and measurement efforts moving forward.
With the imminent removal of third-party cookies and mobile IDs (MAIDS), the world of digital advertising is entering unchartered waters. Because there is no single piece of technology that can replace the cookie/MAID, this new world will be much more complicated with media buying and measurement fragmented across multiple ID spaces.
Flashtalking lanza una Guía para que las marcas puedan sacarle el mayor rendimiento a sus campañas en este formato en un entorno cada vez más competitivo y fragmentado.
At Flashtalking, we believe in a free and open internet in which:
Publishers and advertisers may utilize their first party data, gleaned from permissioned interaction with the consumer, to deliver targeted ads and evaluate their effectiveness.
Publishers and advertisers may employ third parties to process that data on their behalf, as long as they fulfill a duty of care to protect that data from being used outside the circumstance for which it was permissioned.
Advertisers must be afforded the means to spend their ad dollars wisely, and the right to understand how their ads are performing. Anonymized data is essential for analysis of ads and campaigns.
Publishers and advertisers may utilize their first party data, gleaned from permissioned interaction with the consumer, to deliver targeted ads and evaluate their effectiveness.
Publishers and advertisers may employ third parties to process that data on their behalf, as long as they fulfill a duty of care to protect that data from being used outside the circumstance for which it was permissioned.
Advertisers must be afforded the means to spend their ad dollars wisely, and the right to understand how their ads are performing. Anonymized data is essential for analysis of ads and campaigns.
Google’s recent announcement that it won’t support user-level identifiers in its ecosystem is just the latest step in its plans to change how consumers are tracked online. With the digital giant pulling the plug on third-party cookies in the Chrome browser by 2022, the ad industry has been upturned in a frantic search for a substitute. A variety of solutions, from hashed emails to probabilistic IDs, have emerged as potential replacements to maintain digital advertising’s functionality—but is this really the ideal next step?
Now it’s time to roll up our sleeves and show you how Flashtalking makes it easy for leading global advertisers to execute digital marketing campaigns.
Part 2 of our “Flashtalking Makes it Easy” blog series.
Just as the ad tech ecosystem is evolving, so too are the needs of sophisticated global advertisers. Today’s leading advertisers are increasingly looking for three things: (1) Independent, unbiased measurement; (2) Ownership of their data; and, (3) The ability to choose their own partners. The fact is, you simply cannot achieve these objectives by centering your ad tech stack around the conventional Google core. As we enter a second decade of programmatic, advertisers have come to a fork in the road and they need to make a decision.
Just as the ad tech ecosystem is evolving, so too are the needs of sophisticated global advertisers. Today’s leading advertisers are increasingly looking for three things: (1) Independent, unbiased measurement; (2) Ownership of their data; and, (3) The ability to choose their own partners. The fact is, you simply cannot achieve these objectives by centering your ad tech stack around the conventional Google core. As we enter a second decade of programmatic, advertisers have come to a fork in the road and they need to make a decision.
