For decades now, marketers have lived in fear of the Frankenstack Monster—the atrocity that results when you try to stitch together a bunch of ad tech components that don’t naturally fit together, resulting in tons of extra process steps and manual workarounds.
Wie Automatisierte Workflows In Agenturen Und Bei Werbetreibenden Für Erhebliche Effizienzsteigerung Sorgen
Werbetreibende und Agenturen haben oft die Wahl zwischen scheinbar einfachen und umfassenden Lösungen der amerikanischen Tech-Riesen, die letztlich aber kaum Transparenz bieten, oder aber sie kombinieren mehrere unabhängige Anbieter. Genau dort machen sich automatisierte Workflows bezahlt. Doch was können diese eigentlich leisten und wo liegen die Vorteile für Agenturen und Werbetreibende?
Based in Paris, Eric-Alexis Fortier is Flashtalking’s Country Manager of France. We sat down for a Q&A session with Eric on his background in ad tech and the future of digital advertising in France.
Flashtalking joined the session” Measurement & Attribution Committee: The Path to Standardization”, where Global Head of Analytics, Steve Latham, shared his thoughts on multi-touch attribution (MTA) alongside Angelina Eng, VP of Measurement & Attribution at IAB.
Con las nuevas tecnologías y la explosión de datos en internet, la creatividad ha dado el salto al mundo de la programática para personalizar las impresiones dependiendo de las necesidades particulares del consumidor con el objetivo de mejorar exponencialmente el impacto de los anuncios y los niveles de conversión de ventas.
Sophisticated advertisers understand that the choice of the right ad tech partner is no longer an operational decision; it’s a strategic choice that can give them a competitive advantage in the market. In this interview, we joined Sonny Aujla, Director of Account Management - EMEA, to discuss the additional value a strategic ad tech partner like Flashtalking can provide advertisers beyond the table stakes of campaign delivery and measurement.
Flashtalking's commitment to API-driven integrations with leading ad tech partners is revolutionizing how our clients work. "We need to make things as simple as possible for agencies and brands, because digital is complicated enough as it is," says Lucy Hinton, Head of Client Operations - EMEA.
This current climate is uncharted territory for all of us, and we know you’re navigating new challenges on a daily (or hourly) basis. Our clients are approaching COVID-19 in a number of ways, but the #1 trend we’ve seen is that clients are looking for ways to remain agile and responsive.
By now, every responsible company and individual worldwide are taking steps to stay healthy and protect their families, colleagues and communities from the spread of COVID-19. Here at Flashtalking, we are doing the same. CEO John Nardone shares Flashtalking’s plan of action.
